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We had to be content with quiet, slow, incremental, unglamorous progress. There was no way to "take a big swing" or throw lots of people at the idea. In 2015 Ghost had 3 product engineers, $36k MRR, and no other funding. So, with our new plan in place, we started building. "Profitable action" was the rather ugly catch-all term. #Most current update of ghost browser freeWe were looking closely at early movers in subscription publishing like Ben Thompson and Stratechery, but we also imagined that there could be companies whose publishing motivation is content marketing, or free publications like Wirecutter who might care more about affiliate revenue. The "find and drive profitable action" language grates a little, in hindsight. We needed a bigger purpose for Ghost, and this diagram has been the map we've used to find that purpose ever since. We'd solved the top of the diagram with a modern CMS and a great editor, but so had about 10 other products with increasing popularity. In the end, we mapped out where we thought things were headed, summarised here in the form of a (very bad) 7 year old keynote slide. So we ignored the blogging-social-network holy war, and instead focused on making a better product. We got compared to them a lot, but never shared their vision of a future where all the best writing on the internet lives under a single ubiquitous Silicon Valley brand. Medium was as popular as it had ever been, had recently launched an iOS app, and was constantly touting big name authors who they were paying large sums of money to write on their site. #Most current update of ghost browser fullGhost's mission from the start has been to create a focused platform for professional publishers, and that mission remains as strong as it ever has been, though the product has evolved significantly from humble beginnings.īack in 2015, a full 7 years ago, we tried to imagine what the future might mean for "professional publishers" on the internet. We've learned so much after building this thing for almost a decade, and have never been more proud of the product or the team behind it than today. Last month Ghost turned 9, and now feels like a good time for a little reflection on the journey so far. Or, if you want the long version and some of the story behind Ghost, keep reading. #Most current update of ghost browser trialIf you want to try any of these things (and the many more smaller improvements) go ahead and sign up for a free trial on and see for yourself. For developers: Ghost's production stack is now Ubuntu 20, Node 16, MySQL8.Ghost was already really fast, but we've made quite a few optimisations that have continued to make things faster. Overall performance under load is up 20%+ while resource use is down 22%. As well as design improvements throughout admin, we also added design settings for themes as well as email newsletters right inside Ghost - so it's even easier to make quick changes without needing to touch any code.We've upgraded existing themes and introduced some powerful new themes, including one particularly nice one for news sites called Headline. ![]() It's the same clean, signature Ghost editor - but now it can support much more diverse types of content. ![]() In the last year we added (lots) more custom cards to the editor, now with native support for videos, podcasts, gifs, products, callouts, headers, and even NFTs (though that last one turned out to be pretty marmite).In Ghost 5.0 we've significantly expanded those capabilities with support for custom premium tiers, multiple newsletters, special offers, detailed audience segmenting, and expanded analytics. In the last 2 major versions of Ghost we introduced (first beta, then public) memberships, premium subscriptions, and email newsletters. ![]() If you just want the highlights of what the deal with 5.0 is, here's the lowdown: There's a short version and a long version, and we wrote down both so you can either save time, or go deep. Today, almost exactly 9 years later, we're releasing Ghost 5.0. We released the first prototype of Ghost on April 29th in 2013. ![]()
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